17 Aug – "For Movie Lovers, By Movie Lovers", so says the marketing slogan of the new video-on-demand (VOD) service launched yesterday in Singapore.
Catchplay, the Taiwan-based film distributor and producer, has launched its VOD service in the country, according to Variety, via an app for over-the-top (OTT) consumption that is available on both IOS and Android.
Consumers can choose from two plans, either by pay per view or monthly subscription. The first plan offers movies priced at SGD3.50 each or SGD6 for newer titles. The monthly plan, meanwhile, starts from SGD14.90.
Movies that are available for viewing at the moment include "Batman v Superman: Dawn of Justice", "Spotlight", "How to Be Single", "10 Cloverfield Lane" and more.
The service offers seamless device connectivity, allowing users to log in from any device and pick up from where they left off. It also offers a free 5-minute preview as well as pause and replay functionality.
News of the VOD service launching in Singapore was announced back in June, when Catchplay signed a partnership with local TV operator, Starhub.
Taiwan's Catchplay started out as a distribution company in 2007 and has been expanding its services over the years, including co-producing movies such as Chinese comedy "20 Once Again", Martin Scorsese's "Silence", and Leonardo Dicaprio-starrer "The Revenant", one of the movies it struck a deal with New Regency last year to co-finance and co-produce, with the other two being this year's "Assassins Creed" and 2017's "Splinter Cell".
Its VOD service was first introduced last March in Taiwan, with plans to further expand to Indonesia, in partnership with Telkom Indonesia, and Singapore. It was launched in the former back in June.
By the end of the year, the company aims to launch in a fourth yet-to-be-announced Asian territory.