3 Nov – Heavy smoke fuming from Malaysia's biggest cinema, GSC Mid Valley, at approximately 1.11pm this afternoon is believed to be a result of an apparent fire that took place at the multiplex today.
The incident was noticed by cinemagoers who claimed the heavy smoke started billowing over the ringing of alarm bells which then led to them posting photos and statuses over the incident on the social networking site, Facebook.
Those on scene also highlighted the strange coincidence of the time of the alleged fire which was at approximately 1.11pm, at today's date of 1 November (1/11/11), drawing parallels to the similar numbers.
In a press statement released by Golden Screen Cinemas (GSC), the fire was confirmed to be a minor one that broke out at the cinema hall's back corridor, where all customers were unharmed and consequently evacuated.
An official report is pending as the Fire Department have just ended their initial investigation.
GSC Mid Valley will be closed until further notice with all shows for today cancelled. Refunds for effected ticket holders are offered with more information on their website.
The press conference and launch of the European Union Film Festival 2011 which was also supposed to take place tomorrow at GSC Mid Valley will be relocated to GSC Signature, The Gardens instead.
Golden Screen Cinemas is the largest chain of cinemas in Malaysia with its biggest cinema located at Mid Valley Megamall, Kuala Lumpur. It houses 18 screen cinemas and has 2899 seats which makes it the largest in Malaysia.