22 Jun – When mPlay Asia was announced at the Asia TV Forum & Market (ATF) last November, the new video streaming platform was originally scheduled to launch in April this year. While to date it has yet to be made available to the public, mm2 Entertainment Pte Ltd is still eyeing to launch it this year, specifically in the third quarter of 2020.
mPlay also partnered with international advertising technology firm Smart AdServer, whose advertising technology stack will provide deal management, audience discovery, and data activation and control to mPlay AVOD model, bringing greater value to both advertisers and content creators. mm2 Entertainment recently received the niche television service licence from the Singapore Infocomm Media Development Authority (IMDA) to operate mPlay, allowing the platform to offer 'over-the-top' (OTT) television services. Mr Howie Lau, Assistant Chief Executive, Media & Innovation, IMDA, said "mPlay's launch in Singapore will provide more entertainment options for consumers and add to the diversity of Singapore's media landscape. We welcome media players to use Singapore as a launchpad to regionalize their businesses and test-bed new technologies and solutions for media players." Stay tuned to find out the exact launch date for mPlay Asia.