26 Sep – The upcoming Paramount horror, "Smile" truly has an excellent marketing team, as its recent gimmick has got everybody talking.
One netizen wrote, "I work in entertainment and love baseball and just think it's brilliant viral marketing."
Another posted, "The one night I decide to watch my baseball bets there's someone behind home plate at every game doing that creepy smile shit. Thanks. I didn't want to sleep anyways tonight!"
But not everybody are loving it, with one netizen saying, "As a baseball fan, I absolutely hated it. It was distracting, which is the point, I guess."
The upcoming movie, starring Sosie Bacon, Jessie Usher and Kyle Gallner, tells the story of Dr. Rose Cotter, who starts experiencing frightening occurrences that she can't explain after witnessing a bizarre experience involving a patient.
The film is set for release on 29 September.