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Mattel and Hasbro to release "KPop Demon Hunters" toys and collectibles

For the Fans!!
For the Fans!!
22 Oct - Fans of "KPop Demon Hunters" may be happy to know that the toys and collectibles will soon come.

It was revealed that Netflix has named Mattel and Hasbro as the global co-master toy licensees to the animated film, which meant that both companies have the exclusive rights to develop, manufacture, and distribute products based on the franchise.

It was reported that a special "KPop Demon Hunters" Monopoly Deal will be the first product to launch.

Marian Lee, Netflix's Chief Marketing Officer, expressed, "Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they've been not-so-subtly demanding on every social platform known to humanity. As Rumi, Mira and Zoey say - for the fans!"
You may have your own set of Saja Boys!
You may have your own set of Saja Boys!
"We're thrilled to deepen our partnership with Netflix through the record-shattering, chart-topping KPop Demon Hunters," said Roberto Stanichi, Chief Global Brand Officer for Mattel. "Celebrating the breakout characters at the heart of the film, Mattel will harness our world-class design, creative, and marketing expertise to introduce a broad range of products across major categories to the delight of fans around the world."

Tim Kilpin, President of Toy, Licensing, and Entertainment at Hasbro expressed, "This collaboration with Netflix enables us to bring the film's dynamic universe to life beyond the screen, offering fans immersive new ways to engage through play. Together, we're building a product lineup that unites storytelling and fandom in a uniquely Hasbro way."


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