RJ Balaji says mid-May release for "Karuppu" is a marketing strategy

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RJ Balaji says mid-May release for "Karuppu" is a marketing strategy

Writer: Heidi Hsia

"Karuppu" now crosses Rs 150 crore

22 May - RJ Balaji recently revealed that he had his reasons as to why he wanted his movie "Karuppu" to be released in mid-May, following the previous postponement.

The director admitted that he had actually declined several suggested dates for the Suriya-starrer, convinced that the movie should be released in May for a greater reach.

"It was slated for a Deepavali release, which got pushed due to delays. Then the production side offered me many dates including January 23, and a few other dates in February. I didn't want any of it. When we missed the Pongal window, my next goal was a May release. I was very clear about it," he said.

As to why not earlier this year, Balaji stated that January and February would have coincided with student examinations as well as preparations for the state elections.

He also ruled out 1 May because of the elections, stating that attention would have been directed towards the newly-elected Chief Minister.

"Ten days after swearing in, everyone will be back to their routine lives. Discussions regarding IPL would have also reached a monotony. The time was ripe as students would also be on their summer holidays," he said.

It is noted that the strategy appears to have worked, what with the movie now crossing Rs 150 crore mark.

RJ Balaji with Suriya during the press conference announcing the movie

Cinema Online, 22 May 2026

Related Movies:

Karuppu (Tamil) (15 May 2026)

Kanguva (Tamil) (14 Nov 2024)

Kanguva (Hindi) (14 Nov 2024)

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